ABOUT SAND DOLLAR SPORTS

Cozumel, Mexico

PROTECTING COZUMEL'S CORAL REEFS

Supporting Sustainable Tourism

Since its inception in 1996, Sand Dollar Sports has been a leading force in preserving Cozumel’s magnificent marine environment. We hold the distinction of being a founding member of the Cozumel Marine Park initiative and actively participate in the development of regulations that safeguard this underwater treasure.

Our commitment extends beyond policy. In the wake of Hurricane Wilma’s devastation (2005), Sand Dollar Sports spearheaded a critical initiative. By strategically deploying 100 Reef Balls, representing a significant investment of over $40,000 USD, we fostered vital fish habitat and facilitated the restoration of the coral reef ecosystems. This impactful project resonated with local authorities, prompting a government contribution of 1 million pesos to further expand the artificial reef systems.

Sand Dollar Sports remains steadfast in its dedication to sustainable water sports tourism practices. Over the past decade, we have prioritized environmental awareness and education for our valued guests. We do this through our Coral Reef Restoration Tour. This tour has been enjoyed by many who report it being a top experience while on the island.

Meet John Flynn

Founder • Conservationist • Leader in Sustainable Tourism

John Flynn has been shaping sustainable tourism in Cozumel since 1990, when he left California to turn a dive operation into what is now Sand Dollar Sports—a pioneering, eco-conscious water sports company. With over 40 years in the industry, John has not only built a business but also led efforts to protect Cozumel’s coral reefs through education, collaboration, and hands-on conservation.

John was directly involved in establishing the Marine Park in Cozumel. He has also partnered with over 20 non government organizations to work towards sustainable tourism, reef restoration, and preserving the beauty of Cozumel Island. John and his wife, Angelica are passionate about saving ecosystems for future generations to enjoy.

👉 Read John’s full story

OUR Mission

At Sand Dollar Sports, we are stewards of Cozumel’s natural wonders and committed to protecting the island’s vibrant marine ecosystems. As a responsible dive and water sports operator, we prioritize sustainable tourism in everything we do—from daily operations to guest experiences in the water.

Through education and immersive ocean experiences, we help our guests develop a deeper understanding of marine conservation and inspire them to become mindful stewards themselves. By leading with example and embracing environmentally responsible practices, we aim to support a thriving future for Cozumel—where economic success and ocean protection go hand in hand.

Our Vision

Sand Dollar Sports envisions a future in which Cozumel’s underwater paradise is protected, thrives, and is enjoyed responsibly for generations to come. We are dedicated to preserving the island’s extraordinary marine environment by inspiring a culture of respect, awareness, and responsible tourism.

Through meaningful scuba diving and snorkeling experiences, we connect guests directly with the beauty and fragility of the reef, empowering them to become active stewards of the ocean. By consistently leading with sustainable practices, we aim to help shape a tourism industry in Cozumel that supports both environmental health and long-term community prosperity.

Why Choose Sand Dollar Sports

Choosing Sand Dollar Sports means diving with a team that is deeply committed to both exceptional guest experiences and the protection of Cozumel’s marine environment. As a PADI 5 Star Dive Center and Eco Center, we combine professional instruction, safety, and personalized service with a strong focus on sustainability and reef conservation. From scuba diving and snorkeling to SNUBA and reef restoration experiences, every activity is designed to connect you meaningfully with the ocean while minimizing environmental impact. Our long-standing conservation efforts and local partnerships reflect our dedication to preserving Cozumel’s reefs, ensuring that every guest not only enjoys the beauty of the sea but also leaves with a greater appreciation for its protection.

PROUD TO BE A CERTIFIED PADI ECO CENTER

A PADI Eco Center is a dive shop recognized for its exceptional commitment to environmental conservation and sustainable dive practices. These centers go beyond offering scuba training—they actively protect marine ecosystems through initiatives like reef cleanups, coral restoration, and eco-education. Being a PADI Eco Center means meeting high standards in conservation, community engagement, and ocean stewardship.

PROTECTING CORALS REEFS THROUGH SUSTAINABLE TOURISM

As a Green Fins Digital Member we strive to protect and conserve coral reefs by following environmental guidelines that promote a sustainable scuba diving and snorkeling industry.

Villa Blanca Reef Marine Biology Report 2025

Villa Blanca Reef was once in immediate danger of being destroyed. Cozumel’s proposed 4th cruise ship pier would have been built directly on top of this vibrant and fragile coral reef system, causing permanent, irreversible damage: corals crushed under concrete pylons, marine habitats destroyed, and the loss of one of the last freely accessible snorkeling and diving reefs on the island. However, the people of Cozumel, along with local organizations and global supporters, worked tirelessly to halt the project. Their united effort permanently protected Villa Blanca Reef, ensuring that this precious marine ecosystem remains alive and accessible for future generations.

We raised 191,926 pesos to pay for an independent Environmental Impact Statement to demonstrate the existence of a viable, living reef. We are pleased to report that this study has indeed confirmed the presence of a reef. The government also agreed, and on September 11, 2025, the project was annulled entirely. We rejoice that our reef has been saved and will be protected. If you care to read the report, click below.

ABOUT SAND DOLLAR SPORTS

Supporting Sustainable Tourism

Meet John Flynn

OUR Mission

Our Vision

Why Choose Sand Dollar Sports

PROUD TO BE A CERTIFIED PADI ECO CENTER

PROTECTING CORALS REEFS THROUGH SUSTAINABLE TOURISM

Villa Blanca Reef Marine Biology Report 2025

Our Partners

Guest Reviews

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